The agricultural sector is more visible than ever: agro‑influencers shine again in the second edition of Agroinfluye
More than 300 people attended in person, and hundreds more joined via streaming, the second edition of the AgroInfluye Awards, held on March 3 at the Cartuja Center CITE in Seville. The event recognizes the work of content creators who share the reality of the agricultural and livestock sectors on social media.
The awards, organized by Agromillora and the communication agency Dos Esferas Comunicación, were created with the aim of highlighting the role of digital creators who help bring visibility to farming, agriculture, livestock production, and rural life.
For this 2026 edition, all figures have doubled compared to the first gala, with 66 nominees, over one million impressions on social media, and nearly 200,000 public votes.
As many attendees said during the ceremony, being nominated and receiving recognition from their own community was already a major victory. However, the big winner of the night was Lucía Casal (@luciiaacasal), who not only won in the Machinery category but was also recognized as Best Agro Content Creator of this second edition. As the overall winner, Lucía will serve as the ambassador for the next edition.
The ceremony also highlighted the importance of giving visibility to those who work the land every day. Many creators used the stage to share a clear message: the countryside has a future, but it must be cared for, its value must be recognized, and it is essential to attract new generations of farmers and livestock producers. Agro‑influencers, together with other key players, have a crucial role in giving a voice to a sector that still has much to say.
Supporting this idea, a morning gathering brought together sponsors and influencers, where more than 100 participants took part in a team‑building and networking session designed to encourage mutual understanding and collaboration.
The second edition of the awards closes with record participation and success. All that remains is to thank everyone who contributes their grain of sand to ensure that the true winner is the agricultural sector.
